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Paul Simmons “The New Luxury Era”

Paul Simmons | Strategy Director, OMA Studio

Paul Simmons is a strategist specialising in fashion, music and sports. With a background in research Paul helps clients on a variety of strategic challenges; from brand positioning and new product development, through to digital content and campaign strategy.

Paul previously spent 4 years leading audience insight projects at Warner Music Group, before returning to working with fashion brands in 2017. Since starting his own consultancy, Paul has worked with brands such as Moncler, Hermès, Alexander McQueen, Off-White, Givenchy and Nike, as well as enjoying a long term relationship with media brands such as Highsnobiety and i-D.

His work has been quoted by the likes of Creative Review, The Financial Times El Pais and BBC3.

This session begins at 12:30pm CET (Central European Time)

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February 21

A Conversation with Michael Nagel of BibeCoffee

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February 21

Panel Discussion: “Evolving Experience: Different Approaches to Meeting Customer Expectations in 2022”