Welcome to the SCA’s Coffee Retail Summit, a home for coffee business resources.
Spotlight: Market Research
Coffee Retail Summit 2023 is proudly supported by
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Featured Video
Exploring the Growth of the “Coffee And” Segment
As a move towards the "functional" grips the beverage sector, how might this trend shape opportunities for specialty coffee products and consumers?
Jim Watson explores the current market categories and trends in the US, specifically the growth of the "coffee and" segment.
25 Feature
ESG for You and Me
For organizations striving to understand where profitability intersects with non-financial factors, the term ESG may be just as familiar as sustainability. KELLEM EMANUELE offers an ESG primer tailored for the coffee industry. →
Explore the Latest Resources
Growing with a Purpose: Coffee Collective
It's easy to make assumptions about what makes a business like Coffee Collective successful, but the truth is that success - and growth - result from a complex web of decisions.
Can “Attractive” Linguistic Descriptions Lead to More “Attractive” Coffee for Consumers?
Cognitive psychologist BENTE KLEIN HAZEBROEK and language professor ILJA CROIJMANS explore the role and construction of coffee’s linguistic descriptions—those flavor notes and descriptions across coffee packaging and websites!—in a consumer’s willingness to pay.
Beyond Freshness: How Packaging Color Influences Consumer Behavior
Neuroscientist Dr. FABIANA CARVALHO shares the recent results of a Coffee Science Foundation study, supported by Savor Brands Inc., to understand how packaging color influences consumer behavior.
All in the Mind: How External Cues Impact Brain Activity and Preference
If we’re only able to build our opinion on a coffee’s aroma, taste, and mouthfeel as we consume it, how can we effectively communicate what’s inside the packaging—and set expectations we’ll be able to meet—while it’s still on the shelf?
Brick by (Virtual) Brick: Tapping the Limitless Potential of New Mediums
Despite (most) of our return to coffee spaces, coffee's unprecedented move online during lockdowns forced social media accounts to pivot from a tool to get people in seats to a destination in and of itself. What happens now? Do we stay on this path, or do we revert? Morgan Eckroth explores the growth of social media during the pandemic and offers actionable recommendations for coffee businesses to make the most of the opportunities ahead.
New Luxury in Specialty Coffee
Just like our understanding of "specialty" has changed, so too, has our understanding of "luxury." What can specialty learn from "New Luxury" and its relationship to culture? Dr. Thomaï Serdari explains the role of cultural pioneers and some of the way luxury brands are attracting them, with recommendations for specialty brands interested in leveraging the magic of luxury.
What Can We Learn from Each Other? The Changing Definition of Fine Wine | Re:co 2021
As we grapple with our own definition of “specialty,” Pauline Vicard shares ARENI’s journey of defining “fine wine” and explores opportunities for mutual learnings between industries.
From Procurement to Cobranding: A Path to Better Value Distribution | Re:co 2021
Luis Samper encourages us to shift the relationship between roasters and producers change from “procurement” to “co-branding partners.” This creates increased value for the producer, encourages relationships and innovation over time, and builds strong origin stories that engages consumers.
Big Brands, Small Companies
Branding, events, digital engagement, packaging, anchor visuals in the design of the space: is investing in all these things critical for success in a market more accustomed to the novelty of latte art?
Talking About Flavors Online: Describing Coffee & Wine | Re:co 2020
Recent studies have looked at wine and coffee language, offering suggestions to adapt online coffee sales, questioning: how can we align coffee descriptions to what consumers expect?
More than Advertising and Sales: Marketing Principles for Environmental, Social, and Financial Sustainability
Review concepts such as the value of setting strategic marketing objectives, target marketing and brand positioning, and the marketing mix—all through the lens of environmental, social, and financial sustainability.
Beyond Your Logo: Creating and Cultivating Brand Loyalty
Learn to position your brand through word of mouth, brand affiliation and unique proposition creating your brand identity that customers will love.
The External Focus: How Coffee Retail Businesses Exist in Communities
Coffee Retail Businesses have always been central to community activities, whether its the meeting place for community organizers to kick off their projects and activities or the place to celebrate group accomplishments.
How to Win with Consumers in the “New Era” | Re:co 2020
How can the specialty coffee industry demonstrate its ethos through exciting integrated marketing initiatives?
Reimagining Coffee: A Wake-Up Call for Specialty | Re:co 2020
Three years from now, when this crisis has passed, will we be changed? What will it mean for specialty coffee?
What Do Specialty Coffee Drinkers Actually Want from Us?
Customer feedback and SKU performance indicating consumer preferences challenges the roasting programs seen within many specialty coffee roasters. Can being more inclusive in roast profile offerings help specialty coffee thrive in the face of the current challenges?
Negotiating Place & Taste
Coffee businesses are constantly trying to strike a balance between “origin” and local culture, innovation, and tradition.
An Obsession with Authenticity
What are some of the different ways packaging helps to construct different types of authenticity? And why is it so important to consumers?
Storytelling in Specialty Coffee
We know that high-quality coffee comes at a cost, but what are the unseen costs of selling that coffee with a story?
The Vocabulary of Flavor
Understanding the difference between consumers’ and professionals’ flavor vocabularies has greater implications in a world with more hurdles to selling coffee.
NEW Market Research
The 2019 US Coffee Market Overview
Periodically, since 2009, the SCA has published a US Coffee Market Overview, focused on the retail value of coffee in the US and the places where it is consumed →