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Featured Video

Exploring the Growth of the “Coffee And” Segment

As a move towards the "functional" grips the beverage sector, how might this trend shape opportunities for specialty coffee products and consumers?

Jim Watson explores the current market categories and trends in the US, specifically the growth of the "coffee and" segment.

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25 Feature

ESG for You and Me

For organizations striving to understand where profitability intersects with non-financial factors, the term ESG may be just as familiar as sustainability. KELLEM EMANUELE offers an ESG primer tailored for the coffee industry. →

 

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Brick by (Virtual) Brick: Tapping the Limitless Potential of New Mediums
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Brick by (Virtual) Brick: Tapping the Limitless Potential of New Mediums

Despite (most) of our return to coffee spaces, coffee's unprecedented move online during lockdowns forced social media accounts to pivot from a tool to get people in seats to a destination in and of itself. What happens now? Do we stay on this path, or do we revert? Morgan Eckroth explores the growth of social media during the pandemic and offers actionable recommendations for coffee businesses to make the most of the opportunities ahead.

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Consuming More than Coffee: Emerging Trends, Mediating Taste
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Consuming More than Coffee: Emerging Trends, Mediating Taste

As specialty coffee reaches new markets—and the number of individuals making these choices increases—it becomes increasingly enmeshed with our sense of identity. We constantly navigate brands (personal and product) in online and real-life spaces—how can we use signifiers across these various brand landscapes to better connect with consumers? What trends are emerging inside—and out—of the sector, and how can we leverage them?

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Learning from the Spiritual Home of Specialty Coffee
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Learning from the Spiritual Home of Specialty Coffee

Dagmawi I.E. re-introduces Ethiopian coffee and its consumption, tracing emerging trends in Ethiopia and situating them in context to trends seen in Kenya, Rwanda, and Uganda. Traditional and emerging markets alike can learn from Ethiopia's lessons in charting a way forward through in their own unique context.

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Vietnam: A New Vocabulary
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Vietnam: A New Vocabulary

Will Frith, Founder of Building Coffee in Ho Chi Minh City, believes it’s past time for a new narrative about Vietnam, and not only as a coffee producing country – Vietnam’s coffee retail and consumption trends point to new ways for coffee drinkers to connect to each other internationally and across supply chains domestically.

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Appraising Specialty Coffee Attributes
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Appraising Specialty Coffee Attributes

This is an opportunity for us to examine how we assess, define, and value specialty coffee, to stop and take stock of how things have moved and changed over time, and how they interact with one another. How does a coffee’s attributes impact how we understand its value? And how might that be different from its cup score?

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Consumer Perception of Craft Chocolate and Desirable Product Attributes | Re:co 2021
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Consumer Perception of Craft Chocolate and Desirable Product Attributes | Re:co 2021

What can consumers tell us about craft chocolate, and therefore, about specialty coffee consumer preferences? To understand American premium chocolate consumer perception of craft chocolate and desirable chocolate product attributes, Dr. Allison Brown conducted a mixed-methods study using focus groups and projective mapping.

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An Obsession with Scale - 25, Issue 5
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An Obsession with Scale - 25, Issue 5

If we zoom in on the world of specialty chocolate, we learn that there is a category of companies that fetishizes the small, the handmade, and the laboriously produced. CARLA D. MARTIN, PhD explores the concepts of commodity, craft, and taste in specialty chocolate.

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2020 European Market Overview: Retail Sales
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2020 European Market Overview: Retail Sales

Just how much did the pandemic impact the overall retail sales of coffee-focused shops and cafés in Europe? Find out in this overview infographic, created with data from Euromonitor International.

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NEW Market Research

The 2019 US Coffee Market Overview

Periodically, since 2009, the SCA has published a US Coffee Market Overview, focused on the retail value of coffee in the US and the places where it is consumed →