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Featured Video

Exploring the Growth of the “Coffee And” Segment

As a move towards the "functional" grips the beverage sector, how might this trend shape opportunities for specialty coffee products and consumers?

Jim Watson explores the current market categories and trends in the US, specifically the growth of the "coffee and" segment.

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25 Feature

ESG for You and Me

For organizations striving to understand where profitability intersects with non-financial factors, the term ESG may be just as familiar as sustainability. KELLEM EMANUELE offers an ESG primer tailored for the coffee industry. →

 

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How Strong is the Coffee You’re Cupping?
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How Strong is the Coffee You’re Cupping?

There are countless coffee cuppings performed by coffee professionals around the world, assessing coffee quality, every day. Lead Author JIEXIN LIANG suggests we’re more easily able to control our total dissolved solids (TDS) via brew ratio instead of our extraction yield (E).

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The Color in Your Cup
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The Color in Your Cup

What could the color of your cold brew be communicating to your customers? Lead author SARA YEAGER shares the findings of a recently published paper, “Roast Level and Brew Temperature Significantly Affect the Color of Brewed Coffee,” published in the Journal of Food Science, exploring how coffee beverage color varies with origin, roast level, and brew temperature.

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Appraising Specialty Coffee Attributes
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Appraising Specialty Coffee Attributes

This is an opportunity for us to examine how we assess, define, and value specialty coffee, to stop and take stock of how things have moved and changed over time, and how they interact with one another. How does a coffee’s attributes impact how we understand its value? And how might that be different from its cup score?

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How Hot is Hot Enough? Brew Temperature, Sensory Profile, and Consumer Acceptance of Brewed Coffee | 25, Issue 15
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How Hot is Hot Enough? Brew Temperature, Sensory Profile, and Consumer Acceptance of Brewed Coffee | 25, Issue 15

Brew temperature is widely considered to be one of these key variables affecting the final quality of coffee, with a temperature near 93°C believed by most to be best. And, while it is no surprise then that drip brewers that can’t reach 92°C fast enough fail their certification, it turns out there is little empirical (and even less scientific) evidence, however, to support any particular range of brew temperatures for optimal sensory quality and consumer acceptance.

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The Home Experience: Expanding the "Slow Coffee" Segment
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The Home Experience: Expanding the "Slow Coffee" Segment

Due to distancing and mobility restrictions caused by the COVID-19 pandemic, specialty coffee consumption has been shifted from shops to home. Which marketing tools could be relevant to influence the coffee drinking experience outside the coffee shop? Results on the latest research showing how product-extrinsic factors influence consumers’ sensory and hedonic judgments of specialty coffee will be presented.

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The Search for Authenticity
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The Search for Authenticity

What do we mean when we say we want to build “an authentic experience”? Authenticity is a construct: learn more about the ways “authenticity” can mean anything—and nothing.

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Multisensory Perception of Flavor
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Multisensory Perception of Flavor

Assistant Professor of Food Science QIAN JANICE WANG shares the results of a live experiment conducted at Sensory Summit EU in February 2020.

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NEW Market Research

The 2019 US Coffee Market Overview

Periodically, since 2009, the SCA has published a US Coffee Market Overview, focused on the retail value of coffee in the US and the places where it is consumed →