Origin stories do more than add color to your cup: these extrinsic attributes are an integral part of determining the price we pay (and that farmers earn) for coffee.

As specialty coffee reaches new markets—and the number of individuals making these choices increases—it becomes increasingly enmeshed with our sense of identity. We constantly navigate brands (personal and product) in online and real-life spaces—how can we use signifiers across these various brand landscapes to better connect with consumers? What trends are emerging inside—and out—of the sector, and how can we leverage them?

Dagmawi I.E. re-introduces Ethiopian coffee and its consumption, tracing emerging trends in Ethiopia and situating them in context to trends seen in Kenya, Rwanda, and Uganda. Traditional and emerging markets alike can learn from Ethiopia's lessons in charting a way forward through in their own unique context.

Will Frith, Founder of Building Coffee in Ho Chi Minh City, believes it’s past time for a new narrative about Vietnam, and not only as a coffee producing country – Vietnam’s coffee retail and consumption trends point to new ways for coffee drinkers to connect to each other internationally and across supply chains domestically.

Using her experience studying specialty coffee in France (a traditional market) and Brazil (a domestic market), Noa Berger shares more about an exciting intersection of cultural identity and specialty coffee driving the growth of the Israeli specialty coffee market.

What are the customer expectations in 2022, and how do you meet them? This panel discussion features Pascal Herzog, Executive at ViCAFE and Serafina Luginbühl, Finance & Business Development Manager at Kaffeezentrale Switzerland.

Kim Elena Ionescu shares insights from the US Market Report and what we can learn from it.

As the specialty coffee market grows to become an integral part of local culture, it also negotiates “local” and “global” in new ways. NOA BERGER traces how French cafés and roasters navigate the “glocalization” of specialty coffee.

As the world enters its third year living with COVID-19, it turns out even a global pandemic can’t disrupt some universal truths about coffee consumption.

As a move towards the "functional" grips the beverage sector, how might this trend shape opportunities for specialty coffee products and consumers? Jim Watson explores the current market categories and trends in the US, specifically the growth of the "coffee and" segment.

Get an estimate of the US coffee market and the value of selected segments, including place of consumption, channels, categories, and brands in 2020.

Kim Elena Ionescu shares insights from the US Market Report and what we can learn from it.

Bill Murray of the US National Coffee Association offers seven signs that point towards our sector’s future post-pandemic.

With so many data points in the National Coffee Data Trends Specialty Coffee Breakout Report to consider, what are some of the main takeaways for coffee retail businesses to keep in mind?

As the COVID-19 pandemic impacted the coffee retail sector, how did this affect the number of cafés and coffee-focused businesses in Europe? Get an overview here.